HUGazdasági Versenyhivatal19 November 2025Misleading pricing
About You
About You fined HUF 505 million by GVH for misleading discount pricing.
HUFFt 505,000,000
Summary
The Hungarian Competition Authority (GVH) found that About You used misleading discount pricing and pressured consumers with countdown timers and scarcity messages. The company was ordered to pay HUF 505 million to the Hungarian central budget and to provide compensation to affected Hungarian customers.
Grounds for the decision
Misleading discounts and psychological pressure on consumers.